Consumers have a new focus on their privacy. Breaches are costing businesses more money every year. As I dug deeper, I realized these digital traces of ourselves are being mined into a trillion-dollar-a-year industry. While walking through the stylized environment, he summed up the changing private landscape: "I knew the data from our online activity wasn't just evaporating. He is shown on-screen buying coffee and surfing the web, with each movement highlighted as a new digital datapoint. Professor David Carroll stars in The Great Hack, a popular Netflix documentary about the Cambridge Analytica privacy breach that impacted the 2016 elections. The uproar was even louder when users found out the program harvested their metadata across international lines and allowed the use of their name and photographs for commercial purposes. The Russian-based FaceApp took America by storm with the app's advanced photo-aging technology. Equifax and the FTC came under fire because their data breach settlement was too lenient at $700 million. The company is also bracing for another billion-dollar fine from the European Union for violating the General Data Protection Regulation (GDPR). Fast forward just a few years, and Facebook agreed to a $5 billion fine with the FTC. The Target hack in 2013 was seen as an anomaly, resulting in a record-breaking $18.5 million legal settlement in 2017. The Federal Trade Commission (FTC) fined Google $22 million in 2012 for improperly using tracking cookies. So much has changed in just the last few years. The typical citizen never worried about someone accessing their personal information outside of their Social Security or credit card numbers. After all, hackers were typically launching missiles or stealing billions in James Bond Movies. Americans used to think of cybersecurity as something impacting major banks or governmental agencies.